Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is onl...

Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. G...

Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications prompting them to choose how their i...

It’s been a few months since the great SEO heist went viral online. You probably have heard all about it already. But what you need to learn is the untold story.  Because that changes everything. SEO robbery in broad daylight I’m not going over old...

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement?  This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. This article tack...

Appen, an Australian data services company that Google contracted with for a large number of its third-party search quality raters, was notified by Google that its contract is ending on March 19, 2024. Appen said it had no prior notice and the canc...

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall ex...

404 page errors can frustrate users and cause them to leave your site.  However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website.  This article covers best practices fo...