Google page experience update for desktop rolls out
In 2022, Google began a nine-day rollout of the desktop version of its page experience update.
Page experience was made up of several Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty and Core Web Vitals.
The page experience update for desktop included all the signals from the mobile version (except for mobile-friendliness, for obvious reasons):
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
- HTTPS security
- Absence of intrusive interstitials
What Google said:
- “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes.”
Read all about it in Google page experience update for desktop now rolling out.
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2022: How to improve E-A-T for YMYL pages by Marie Haynes
- 2019: SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers by Manish Dudharejia
- 2019: Building a competitor analysis is a process, not a single event by Michelle Morgan
- 2019: 5 practical data blending examples for smarter SEO insights by Hamlet Batista
- 2019: Service workers and SEO: What developers should know by Detlef Johnson
- 2018: Are Yelp ads worth paying for? How to figure it out by Joy Hawkins
- 2018: Auditing customer reviews for organic traffic growth without losing speed or attracting penalties by Karen Bone
- 2017: 7 ways small retailers can compete with retail giants using Google Shopping by Andreas Reiffen
- 2017: Has machine learning created a new model for SEO ranking? by Larry Kim
- 2017: Why UX is pivotal to the future of SEO by David Freeman
- 2016: Show Me The Money: Following The PPC Keywords That Make Dollars & Sense by Pauline Jakober
- 2016: The State Of Cross-Channel Paid Search, Part 2: SEM & TV by Josh Dreller
- 2013: How To Use Regression Analysis To Estimate Incremental Revenue Opportunities by Benjamin Vigneron
- 2012: 5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business by Derek Edmond
- 2012: 7 Steps To Achieving Nirvana By Using A Media Plan by Richard Carey
- 2012: Want Quick Money? Improve Your Shopping Cart! by Vincent Neve
- 2011: How Niche Social Media Sites Are Shaping Online Communication by Jordan Kasteler
- 2011: How To Rank Nationally With Local Links by Ross Hudgens
- 2011: Should Korean Search Engine Naver Worry About Local Competitors Or Google? by Andy Atkins-Krüger
- 2010: Local Search APIs For Fun & Profit by Andrew Shotland
- 2010: Worthy Alternatives To The Useless SEO Data Provided By Search Engines by Adam Audette
- 2010: Not Done Yet: Four Ways To Squeeze Performance Out Of ‘Mature’ Paid Search Accounts by Mona Elesseily
- 2009: Post-Click Marketing For Search Marketers by Scott Brinker
- 2008: Two Approaches To Determining Intent: The Wisdom Of Crowds And Personal Values – VortexDNA by Gord Hotchkiss
- 2008: Google Maps Categories: Will The Pain End Soon? by Mike Blumenthal
- 2008: Is The Time Ripe For Search Marketing Standards? by Paul Bruemmer
- 2007: Term Highlighting and Search Engine Optimization by Shari Thurow
< February 21 | Search Marketing History | February 23 >
The post This day in search marketing history: February 22 appeared first on Search Engine Land.
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