Forrester Total Economic Impact study reveals increased efficiency for marketers by BlueConic

Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently.

That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic.

On May 4th, guest speakers Forrester’s Joe Stanhope, VP, Principal Analyst and Julia Fadzeyeza, Principal Consultant, will join BlueConic’s CMO, Patrick Reynolds, to explore current CDP market trends and discuss the findings of the TEI study, including how BlueConic helped customers achieve:

• Up to 90%-time savings on segmentation, customer journeys, and reporting tasks
• Increased profit of $5.4M from improved conversion rates, new data monetization revenue streams, and strategic partnership growth
• Faster, higher-quality decision-making and support for future growth

Forrester’s TEI Study: How BlueConic Customers Reduced Operational Costs by Up to 90% Time Savings

Thursday, May 4 | 11AM ET | 5PM CEST

If you can’t join us live, be sure to register anyway so you can receive a link to the recording.

The post Forrester Total Economic Impact study reveals increased efficiency for marketers appeared first on Search Engine Land.

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